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Alex Scale

3D Designer @ WeAreBlossom. Working with traditional 3D implementations and new media like AR and VR.

Eindhoven https://www.instagram.com/ascales/ 1 post

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The Rise & All of Social AR

By Alex Scale

In the new age of AR, they way we connect with consumers is changing. We’re looking through our screens instead of looking at our screens. Physical interactions and custom experiences are great ways to implement storytelling and immerse people in new surroundings. During the Facebook F8 summit, Mark Zuckerberg presented a lot of exciting AR news for creatives and »

Facebook, Augmented Reality, Social advertising 04 June 2018

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What is a Marketing Technologist?

The marketing technologist not only understands the insights and methods of different fields of expertise, but can shape them in new ways that add business value. The marketing technologist therefore builds on technological, marketing, analytical and strategical qualities. This leads to analysing and seeing new business opportunities and building technological solutions for marketing purposes. The most distinctive characteristic of the current marketing technologist is bridging paradoxical worlds (for example IT and marketing). It's in building the bridge where value is added. Read more about The Marketing Technologist

The Marketing Technologist is an initiative of the tech geeks at Greenhouse Group. We talk about analytics, code, data science and everything related to marketing technology.
We are proud to be part of GroupM.