The Marketing Technologist | The marketing technology blog
  • Home
  • Digital Analytics
  • Consumer Experience
  • Privacy
  • Data Science
Hasan Çevik

Hasan Çevik

SEA Strategist @ Greenhouse Group. Interested in strategy and automation within paid search. Former Display and Social Specialist.
Eindhoven, The Netherlands
Explore new waters with branding in paid search
SEA

Explore new waters with branding in paid search

“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study [https://adwords.googleblog.com/2014/06/new-study-search-ads-lift-brand.
Mar 1, 2019 5 min read
Ensure quality & performance on a larger scale
SEA

Ensure quality & performance on a larger scale

Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time
Dec 18, 2018 4 min read
Page 1 of 1
The Marketing Technologist | The marketing technology blog © 2023
Powered by Ghost