Hasan Çevik

SEA Strategist @ Greenhouse Group. Interested in strategy and automation within paid search. Former Display and Social Specialist.

📍 Eindhoven, The Netherlands

SEA

Explore new waters with branding in paid search

“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in top-of-mind

SEA

Ensure quality & performance on a larger scale

Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time