Thomas van der Biezen - The Marketing Technologist

The Facebook Pixel: from true love to Trojan horse?

Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another

Facebook

Facebook marketing: 5 insights you can get out of the new Audience Overlap-tool

Recently, my heart started beating faster. While I was uploading a new CRM file in Facebook for a customer, I discovered a new feature: Audience Overlap. With this tool you can differentiate target audiences / segments (you name it) and discover their similarities. I didn't have a use case that would

Facebook

Instagram: get more out of your carousel ads with this simple trick [case]

October 1st last year was a day for celebration for Facebook. After trial runs in a couple of countries, Instagram finally became a medium for advertisements. In the Netherlands, Hellman's (a Unilever brand) was the first one to use it. Another Instagram advertising pioneer was Heineken. Although there was some