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All I want for Christmas is MRAID!

Author image All I want for Christmas is MRAID!

"Why does my ad work on the web but not in-app?". The likely answer: MRAID. The same ads that work on websites do not work in an app. I've been asked what's up with this by both advertisers and publishers. The only question I ask them in return most of the time is whether they're serving a MRAID tag or »

About the Google Analytics client ID

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One of the core concepts of Google Analytics is the client ID. You can leverage its workings to get interesting insights, e.g. connecting offline revenue connected to online campaign sources. But it’s important to understand what it is. That’s what this post is for, to give you a better understanding of what it is by discussing three »

How to check a GA account in less than 10 minutes

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When you get access to a new Google Analytics account, you want to know if it’s setup correctly. In the long run, you’ll want to do a thorough analysis, but for a quick indication of the status, you can look at 4 key features. This post focusses on checking existing Google Analytics accounts. The same features are important »

7 reasons to use Snowplow besides Google Analytics 360

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We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger) besides premium analytics tooling like Google Analytics 360 has several »

Connecting offline sales to online campaign sources with Google Analytics - Part 2

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Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! .... This post describes the general system. The second post will discuss the actual code used in the system. The text mentioned above is a recap of the »

Google Analytics' new event metrics explained

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As of today, Google has added two new event metrics to Google Analytics: Unique Events (New) and Unique Dimension Combinations. If you still use the old metric, you'll get a message telling you that it will be dropped: Unique Events are deprecated warning in Google Analytics. Let’s see how the two new metrics work. Update 13/09/2016: it »