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The history and future of ad viewability tech

Author image The history and future of ad viewability tech

Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »

Moving API requests in React to Redux-Saga’s

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In the last year we, at Greenhouse Group, have developed several React-based applications. One of the latest projects I’m working on is an internal tool to monitor marketing expenses for the marketeers within our company. It was my responsibility to set up this new tool based upon the experiences we’ve gained and from a proof of concept the »

About debugging: 8 things I wish I knew earlier in my career

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Being a developer for over 20 years I realized that when a started I saw debugging not as a craft on which I could improve but as a tedious factory job that sadly you need to do when you're a developer. And nobody wants to do dull work, so as many before me I started looking for ways to improve »

Daily Standups don’t have to suck!

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Agile working, Scrum, Daily Standups. There I’ve almost got a row on the Recruiter Bingo card. But seriously, I’ve worked at several companies in the last couple of years and I’ve been doing daily standups for more than 5 years now. In this article, I’ll talk about how daily standups can be more efficient. It all »

Pause your Adwords campaigns automatically when a site is down with an Adwords script

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When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That's a waste of that CPC, right? At Greenhouse Group we monitor all our clients' websites with uptime monitoring tools, like Uptime Robot »

Personalized offline ads - Part 1: Recognizing people

Online ads are getting more and more personalized. To a large degree, this is made possible because of the huge amounts of data gathered online. Using this data, smart algorithms are able to tailor ads to a specific person's interests and needs. What if we would be able to personalize ads on the same level in the offline world? The »