In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there are already some great parties that can measure ad viewability »
We all have these times where we hack a piece of code together in 5 minutes. Usually, these pieces of code are not hidden gems, they tend to do simple stuff. Every once in a while though, you will find yourself writing a simple script which gives you a big smile afterwards. In this post, I will discuss one of »
Although data layers are becoming more and more mainstream, quite often we still run into sites that do not have any kind of data layer available, forcing us to execute some funky tricks to get to the data we need for our web analytics and DCO projects. And these funky tricks are pretty fun to perform, actually. Recently I had »
As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative macros look something like this: ${MACRO_NAME}, and as a »
Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »