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Pause your Adwords campaigns automatically when a site is down with an Adwords script

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When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That's a waste of that CPC, right? At Greenhouse Group we monitor all our clients' websites with uptime monitoring tools, like Uptime Robot »

Personalized offline ads - Part 1: Recognizing people

Online ads are getting more and more personalized. To a large degree, this is made possible because of the huge amounts of data gathered online. Using this data, smart algorithms are able to tailor ads to a specific person's interests and needs. What if we would be able to personalize ads on the same level in the offline world? The »

Helping our new Data Scientists start in Python: A guide to learning by doing

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The Data Science team at Greenhouse Group is steadily growing and continuously changing. This also implies new Data Scientists and interns starting regularly. Each new Data Scientist we hire is unique and has a different set of skills. What they all have in common though is a strong analytical background and the practical ability to apply this on real business »

Api.ai vs Wit.ai (or is it Google vs Facebook?)

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Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services like Api.ai and Wit.ai are »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »

How to set up ESLint with Airbnb JavaScript Style Guide in WebStorm

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Last year, Gaya wrote an incredibly useful article about how to get Airbnb's JavaScript Style Guide working in WebStorm. However, JSCS has joined ESLint quite a while ago. We still want our code to validate through Airbnb's JS style guide. So for us, a migration to ESLint was a natural next step. This article will show you how to quickly »