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How to write a basic viewability tracker

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Although viewability is not always a guarantee for success, it's a hot topic in the land of online marketing. We do not only track viewability in our display campaigns to optimise the exposure time of our campaigns, but we also use viewability to see how visitors are using our client's website and apply personalisation based on that data. Also, the »

How to start a WhatsApp conversation directly from the web

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Did you know you can send a WhatsApp message directly from a web page? You might have already seen this elsewhere because AddThis also offers it in their well-known and well-spread sharing tools. As an online marketing agency, we can also leverage the power of WhatsApp by integrating it in our campaigns. We could, for example, create a button that »

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Send Slack notifications whenever a Pokémon spawns nearby using a Pokémon GO SlackBot

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CURRENT STATUS (04/08/2016): Niantic seems to have made some big changes to the API last night, so currently all API scripts (including PoGoMap and bots) seem to be down. Feel free to share any fixes if you come across anything that could be of help. Meanwhile, I hope that the post is still a good read about how »

Change your website's address bar or device status bar to match your brand colors

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Since Chrome version 39 it is possible to have your website's address bar in a custom color instead of the default 'Seattle Gray' color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a subtle effect moving it a little »

Passing data to and from a nested component in Angular 2

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Angular decided to drop the '@', '&' and '=' in version 2.0. If you don't know what they do: good for you! To me, the @&= concept was among Angular 1's worst choices. Luckily, in Angular 2 the communication between components is a lot more explicit and easier to understand. In this post I'd like »

Upload your local Spark script to an AWS EMR cluster using a simple Python script

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Apache Spark is definitely one of the hottest topics in the Data Science community at the moment. Last month when we visited PyData Amsterdam 2016 we witnessed a great example of Spark's immense popularity. The speakers at PyData talking about Spark had the largest crowds after all. Sometimes we see that these popular topics are slowly transforming in buzzwords that »