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Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »

How to set up ESLint with Airbnb JavaScript Style Guide in WebStorm

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Last year, Gaya wrote an incredibly useful article about how to get Airbnb's JavaScript Style Guide working in WebStorm. However, JSCS has joined ESLint quite a while ago. We still want our code to validate through Airbnb's JS style guide. So for us, a migration to ESLint was a natural next step. This article will show you how to quickly »

How to write a basic viewability tracker

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Although viewability is not always a guarantee for success, it's a hot topic in the land of online marketing. We do not only track viewability in our display campaigns to optimise the exposure time of our campaigns, but we also use viewability to see how visitors are using our client's website and apply personalisation based on that data. Also, the »

How to start a WhatsApp conversation directly from the web

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Did you know you can send a WhatsApp message directly from a web page? You might have already seen this elsewhere because AddThis also offers it in their well-known and well-spread sharing tools. As an online marketing agency, we can also leverage the power of WhatsApp by integrating it in our campaigns. We could, for example, create a button that »

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Send Slack notifications whenever a Pokémon spawns nearby using a Pokémon GO SlackBot

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CURRENT STATUS (04/08/2016): Niantic seems to have made some big changes to the API last night, so currently all API scripts (including PoGoMap and bots) seem to be down. Feel free to share any fixes if you come across anything that could be of help. Meanwhile, I hope that the post is still a good read about how »

Change your website's address bar or device status bar to match your brand colors

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Since Chrome version 39 it is possible to have your website's address bar in a custom color instead of the default 'Seattle Gray' color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a subtle effect moving it a little »