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Improve your tag loads with Trigger Groups in Google Tag Manager

This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »

On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »

How the new Google Analytics may impact how you ask for consent

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You might have missed it. You might not have missed it. But Google has shared their plans to unify app and web tracking. It does look like a good new direction for the product. If you like to read more about the details of the new release, I recommend reading Krista Seiden's post. What I would like to focus on »