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Making ads not suck is not enough. Sincerely invest in a full-scale consumer friendly experience.

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Simply stopping annoying ads is not enough to stop the rise of the ad blocker. How can the marketing and advertising industry be inspired by winning companies? »

The importance of soft landing in a consumer friendly experience

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In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right message to the right person at the right time, and »