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A story about Superweek 2020

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Last week I attended my first Superweek in Hungary. A five day conference including a lot of amazing talks, great people, beautiful surroundings and a girl from the Netherlands having a blast! I can’t summarise the entire event in this single blog post, however I will take you with me to check out a few talks that really made »

Optimizing banner ads by tracking banner interaction

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In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the initial banner he clicked on. And while there are many »