data layer - The Marketing Technologist | The marketing technology blog

data layer

A collection of 4 posts

Monitor your website's data layer with Slack

Monitor your website's data layer with Slack

Data layers are at the foundation of modern-day analytics. Therefore, it's important to monitor the data layer values. You can do so with Slack.

Read data from an Angular app from outside

Read data from an Angular app from outside

Although data layers are becoming more and more mainstream [https://www.themarketingtechnologist.co/the-ceddl-a-data-layer-standard-that-never-was], quite often we still run into sites that do not have any kind of data layer available, forcing us to execute some funky tricks to get to the data we need for our web analytics and

Other tag managers on the block: Qubit Opentag

Other tag managers on the block: Qubit Opentag

At Greenhouse Group, we’ve been working with tag manager for over 3.5 years now. Over the last part of that period, a lot of articles popped up about Google Tag Manager (GTM), Google’s solution to tag management. It’s a great option, but there are some other

The CEDDL: a data layer standard that never was?

The CEDDL: a data layer standard that never was?

About a month ago, my friend and colleague Siebe introduced me to a document called the Customer Experience Digital Data Layer standard [http://www.w3.org/2013/12/ceddl-201312.pdf], or CEDDL for short. It’s a standard for data layers that describes how onsite data can be structured in