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How to create a random data view in Google Analytics

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If you're a web analyst, and you’re really proud of a analytics solution or report, you might want to share that solution with others. The hard part is that the company, agency or startup you're working for often doesn’t want you to share the data publicly. And if they do, they'll require you to randomise the data. What »

Introducing Robr rate: a metric to spot easy to sell products

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When you’re running or managing a webshop, it can be hard to identify which products are hardest or easiest to sell. Reports like Google Analytics’ Enhanced Ecommerce show you buy-to-detail and cart-to-detail rates, that give you an indication of how many people see a product, add it to the cart and buy it. But it’s harder to tell »

Collecting form abandonment data with Formagical and Google Analytics

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In April this year, Siebe wrote about his form analysis script Formagical.JS. I recommend you to read this post to get familiar with the basics of Formagical. We’ve had the first version of the script running for one of our clients since April. During this period, Siebe and I updated the tool and implementation to make insights easier »

Get more out of the Google Analytics app by showing less data

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Google Analytics has a lot of great reports, but sometimes you’ll only want to see a small subset of your data. For me, that ‘sometimes’ is when I’m using the official Google Analytics app to see how my project is doing. Creating a custom view for optimal use of the Google Analytics mobile app Usually you’ll create »

Simplify iFrame tracking for Universal Analytics

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Migrating Google Analytics to Universal Analytics is a fairly straight forward process. Especially when you have a tagmanager in place. The only challange is iFrames. In the default documentation for iFrame tracking Google advices you to use a div-element: <div id="myiFrame"></div> <script> var linker; function addiFrame(divId, url, opt_hash) »