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Simplify iFrame tracking for Universal Analytics

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Migrating Google Analytics to Universal Analytics is a fairly straight forward process. Especially when you have a tagmanager in place. The only challange is iFrames. In the default documentation for iFrame tracking Google advices you to use a div-element: <div id="myiFrame"></div> <script> var linker; function addiFrame(divId, url, opt_hash) »

Bring on- and offline together with iBeacons and Google Analytics

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Measuring the online world is what we do every day, so why not measure the offline world? To accomplish this we worked together with Fosbury and their iBeacon Management tool. Together we build a solution to connect our offline iBeacons with Google Analytics to get real-time insights in the offline visitor behavior. This is a small first step to get »