Latest post

Higher conversion rates with a shopping cart abandonment program

Author image

Many online marketeers will recognise this problem: despite filling up their digital shopping cart, more than half of customers leave without making it through checkout. Besides remarketing with search and display advertising, a so called Abandoned Shopping Cart (ASC) email program can persuade a portion of those visitors to return to your webshop and finish their order. Last year, Vodafone »

Masterclass mobile? Practise what you preach!

Author image

==This post has been previously published on Marketingfacts. == Last week I saw a TV commercial about a master class Mobile Marketing by business university Nyenrode and RTL Z, one of the biggest Dutch TV channels. In the commercial, a lady looked me straight in the eye and asked: "Do you want to know what kind of results online and »