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The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations? »

On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »

Privacy in Google Analytics and Google Analytics App + Web

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There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday lives. Even though Google Analytics is just a small dot »

3 steps to remove all sensitive user data from Hotjar

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If you're not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We're talking heatmaps and screen recordings here. Screen recordings are especially useful as you can actually watch a user navigate through »