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privacy

Setting up Google Analytics within the AP Guidelines
privacy

Setting up Google Analytics within the AP Guidelines

Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
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Twan Schlechtriem
The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing
gdpr

The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
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On privacy protection and tracking
Analytics

On privacy protection and tracking

Since the introduction of ITP by Apple there have been continuous discussions
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Privacy in Google Analytics and Google Analytics App + Web
Analytics

Privacy in Google Analytics and Google Analytics App + Web

There is a growing awareness around privacy. Several years back, we saw
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3 steps to remove all sensitive user data from Hotjar
CRO

3 steps to remove all sensitive user data from Hotjar

If you're not using Hotjar [https://www.hotjar.com/] yet, you should
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David Halford
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