The Marketing Technologist | The marketing technology blog
  • Home
  • Digital Analytics
  • Consumer Experience
  • Privacy
  • Data Science

R

A collection of 1 post
Data Science

The GAM approach to spend your money more efficiently!

In an earlier blogpost [http://geek.bluemangointeractive.com/optimize-media-spends-using-s-response-curves/] we described how Blue Mango Interactive optimizes the media spend of clients using S-curves. S-curves are used to find the S-shaped relationship of a particular media driver on a KPI such as sales. Moreover, when a S-curve is obtained, we can
Sep 15, 2015 9 min read
Page 1 of 1
The Marketing Technologist | The marketing technology blog © 2023
Powered by Ghost