The Marketing Technologist | The marketing technology blog
  • Home
  • Digital Analytics
  • Consumer Experience
  • Privacy
  • Data Science

Snapchat

A collection of 2 posts
Can AR reach Generation Z where normal advertising can't?
Snapchat

Can AR reach Generation Z where normal advertising can't?

With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue?
Jun 13, 2018 5 min read
Advertising on Snapchat
Social advertising

Advertising on Snapchat

Snapchat is one of the fastest growing social platforms of this time. Using the app is the rule rather than the exception among the youth. As Snapchat is constantly working on new innovations and services, the platform becomes more interesting for advertisers. With a whopping 150 million daily users (from
Feb 7, 2017 6 min read
Page 1 of 1
The Marketing Technologist | The marketing technology blog © 2023
Powered by Ghost