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Facebook's advertising tips: First look

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On June 28th Facebook hosted one of her Agency Academies in Amsterdam. During these academies, Dutch Facebook agencies are invited and updated about the latest developments on the platform. One of the announcements on that day was that Facebook would now assist you in your advertising campaigns by giving you tips on your performance and would suggest edits to improve »

Recently used targeting in Facebook's Power Editor

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Facebook optimizes and makes little changes to its platform every day. The apps get a new update every single week and all of the Facebook platforms' developments can sometimes make your head spin. All of these changes (big or small) can sometimes easily be left unnoticed until you happen to stumble upon them by accident. Like the new targeting suggestions »

Making the most of Facebook's video potential

New social media like Instagram, WhatsApp, Snapchat and Pinterest are on the rise, making marketeers wonder if Facebook still deserves its spot in their marketing mix. If you are one of them, rest assured that the power of Facebook is still quite unrivalled. Sure, Facebook is no longer the 'cool kid on the block', and many youngsters have moved on »

Facebook marketing: 5 insights you can get out of the new Audience Overlap-tool

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Recently, my heart started beating faster. While I was uploading a new CRM file in Facebook for a customer, I discovered a new feature: Audience Overlap. With this tool you can differentiate target audiences / segments (you name it) and discover their similarities. I didn't have a use case that would benefit from this at first, but I had the feeling »

Everything you need to know about the new Facebook Video Insights

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They have been announced by Facebook a while ago but have now finally been rolled out to EMEA markets as well: the new Facebook Video Insights. Big deal right? Actually, yes! Why? Because we can finally get more elaborate insights into the performance of our Facebook video content! Below you can find a screenshot of what the metrics used to »