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Inge van Beekum

Inge van Beekum

Conversion Optimization Specialist at Greenhouse Group
Eindhoven, the Netherlands
Optimizing banner ads by tracking banner interaction
conversion rate optimization

Optimizing banner ads by tracking banner interaction

In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the
Jul 5, 2016 3 min read
How to keep SEO rankings when changing domains
Analytics

How to keep SEO rankings when changing domains

When we changed the name, and with it, the domain of our blog Geek to The Marketing Technologist; after a few days a colleague mentioned a drop in organic traffic. Logically one would immediately refer to incorrectly implemented 301 redirects; as this is a very important one, to make sure
Feb 24, 2016 4 min read
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