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Optimizing banner ads by tracking banner interaction

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In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the initial banner he clicked on. And while there are many »

How to keep SEO rankings when changing domains

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When we changed the name, and with it, the domain of our blog Geek to The Marketing Technologist; after a few days a colleague mentioned a drop in organic traffic. Logically one would immediately refer to incorrectly implemented 301 redirects; as this is a very important one, to make sure Google knows where to find your information after the URLs »