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Why you should pivot your optimization strategy now

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Over the last years, Greenhouse has been going through an important transformation in the way we enable brands to grow their business. Coming from a conversion optimisation background we have been evolving towards consumer experience optimisation. In this article, I'll tell you why consumer experience is crucial for sustainable growth, especially given the historical moment we as humanity are facing. »

Setting up Google Analytics within the AP Guidelines

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Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands. »

Improve your tag loads with Trigger Groups in Google Tag Manager

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This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »

The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations? »

On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »