Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands. »
This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »
Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations? »
Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »
Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan (an ex-Cambridge Analytica scientist) shared their ideas and knowledge. »