Latest post

Debugging Google Analytics measurements

Author image Debugging Google Analytics measurements

Google Analytics is a powerful tool, but sometimes it’s hard to tell in what format an event is measured, or if a page view uses the actual URL for input or a virtual page path value. It's especially hard when you weren’t involved in the measurement setup. This is why you should learn to check Google Analytics measurements. »

Are we willing to embrace chatbots?

One of those technologies explored revolves around chatbots. A chatbot is an artificial intelligence system that is able to manage a natural conversation with a user, and that has a sound knowledge base to interact with that user. More than a fad, Silicon Valley giants are investing heavily in AI software fueling chatbots and 2 in 3 millennials have interacted »

The importance of soft landing in a consumer friendly experience

Author image

In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right message to the right person at the right time, and »

How to annoy people with your loyalty program

Author image

You're walking into your favorite coffee shop. The eyes of the girl behind the counter light up as she sees you, and her face opens up in a big smile. She waves and says 'the usual?' You smile back, nod and take a seat near the counter and look through the menu, thinking about getting something to eat. While »

Advertising on Snapchat

Author image

Snapchat is one of the fastest growing social platforms of this time. Using the app is the rule rather than the exception among the youth. As Snapchat is constantly working on new innovations and services, the platform becomes more interesting for advertisers. With a whopping 150 million daily users (from which at least 2.5 million in the Netherlands) and »

Exploring Mobile: why you should question your mobile segments

Author image

For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the same: Desktop and Mobile. Even when our fridges and coffee »