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Google Analytics User Deletion API in Python

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The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it worksThe official documentation describes the API as follows: The Google Analytics User Deletion API allows customers to process deletions »

How the new Google Analytics may impact how you ask for consent

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You might have missed it. You might not have missed it. But Google has shared their plans to unify app and web tracking. It does look like a good new direction for the product. If you like to read more about the details of the new release, I recommend reading Krista Seiden's post. What I would like to focus on »

Measure your Python projects with Google Analytics

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It is easier than ever to automate your processes. Vendors provide well-documented APIs. Cloud solutions like Amazon Web Services and the Google Cloud Platform make it a breeze to upload a project to the cloud and run it at an interval of choice. But what I have often seen happening with new technologies also applies here: making it work is »

Excluding Google Tag Manager debugging traffic in Google Analytics

When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as well but will work nicely together with »

Time to get Fluffy!

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Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in budgets for branding purposes within paid search. Hein van der »