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The Facebook Pixel: from true love to Trojan horse?

Author image The Facebook Pixel: from true love to Trojan horse?

Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »

Measuring use of chatbots with Google Analytics

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Recently, there's been a lot of fuss about chatbots. They're 'the new thing' and anyone cool does something with AI in a project. Platforms like API.ai (Google) and Wit.ai (Facebook) are helping the hype along quite a bit. Within a few clicks, anyone can have a chatbot at their disposal. But how well do these chatbots appeal to »

How to analyse chatbot data

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As 2017 might very well be the year for chatbots to go mainstream, now is a good time to discuss a way to analyse them. It turns out it’s easy to apply web-based customer journey analysis to a conversational interface. Let's begin. Limitations of standardised reporting Currently, chatbot insights that platforms offer are limited. Let’s take Facebook’s »

Tunnelvision: you might be missing some interesting segments

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During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald pointed out a critical flaw in their research, that the »

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Debugging Google Analytics measurements

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Google Analytics is a powerful tool, but sometimes it’s hard to tell in what format an event is measured, or if a page view uses the actual URL for input or a virtual page path value. It's especially hard when you weren’t involved in the measurement setup. This is why you should learn to check Google Analytics measurements. »

Are we willing to embrace chatbots?

One of those technologies explored revolves around chatbots. A chatbot is an artificial intelligence system that is able to manage a natural conversation with a user, and that has a sound knowledge base to interact with that user. More than a fad, Silicon Valley giants are investing heavily in AI software fueling chatbots and 2 in 3 millennials have interacted »