Latest post

Automating routine with a hackathon

Author image

In today's hectic world, it's valuable to look at your daily routine and see what can be automated. As our days get filled with tasks in the blink of an eye, it can be hard to take time off for automation. Besides that, I've heard the term hackathon quite a lot over the past few years and thought it might »

Making Work A Work-Out: AR At The Office

Author image

On the commute to work – you’re on your phone, in an uncomfortable subway seat. At the office – at least two monitors, and a chair that’s set up ergonomically… at least until your co-worker borrows it. Back home – in front of the TV, on the sofa after a long day at work. We go from screen to screen, from »

Creating a lightweight game using PixiJs - part 1

Author image

We live in a world in which advertisement is more annoying than ever. How can we break the media blindness most users have? At Greenhouse Group, we believe interaction is the key to involve users with your brand. Last year, we created the Ditzo Pechman game in collaboration with Mr Ynk. This year however, we've build the game ourselves. This »

Can AR reach Generation Z where normal advertising can't?

Author image

With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue? »

The Rise & All of Social AR

Author image

In the new age of AR, they way we connect with consumers is changing. We’re looking through our screens instead of looking at our screens. Physical interactions and custom experiences are great ways to implement storytelling and immerse people in new surroundings. During the Facebook F8 summit, Mark Zuckerberg presented a lot of exciting AR news for creatives and »