As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative macros look something like this: ${MACRO_NAME), and as a »
Google has given us a great analytics tool with Google Analytics. But sometimes you have to connect information from different parts of their documentations to find a solution. Tracking a hit scope custom dimension or metric is an example of this. In this post, I'll connect the dots for you, so you don't have to. The Google documentation Let's start »
Since the upgrade from classic analytics to universal analytics there is one functionality that's been missing; the option to not override the previous source in Google Analytics. For most of the traffic this is ok, but when looking at service emails like password resets, you don't want them to steal conversions away from the original sources. With the utm_nooverride »
Somehow, analytics and tag management for apps seem to stay behind compared to the options we have for websites. And I haven't really seen this change over the past few years. To give you an example: during the unconference day of Measurecamp 2017 in Amsterdam, zero talks were about apps. This is why I'm focussing on app analytics and tag »
A tag manager allows you to disconnect your marketing tags from your website. It puts the control of these tags in the hands of the people who use them: marketers. It also disconnects all the tags from your developers. This is good for flexibility, but not quite as good for developers as they lose control of the scripts that run »
Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »