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Explore new waters with branding in paid search

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“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in top-of-mind awareness!), the perception of paid search does not seem to »

Superweek 2019: translators and traitors

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It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s talks fell into two main categories: cool stuff you can do with data and taking care of our fundamentals. And just as last year, I left with a clear idea on what I »

Developing an interactive story for the Google Assistant

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Bedtime is a magical moment for kids. But what if we could increase the magic of this moment, and at the same time stimulate the imagination of kids? What if we could do this by using a simple smart speaker? That’s what my team and I tried to achieve, and I would love to share the process with you. »

Ensure quality & performance on a larger scale

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Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time for strategic thinking. An example of a repetitive and time-consuming »

Finding Glowie's voice: 8 learnings about creating voice-bot dialogue

Glowie is a voice-bot and was part of the annual international light art festival GLOW in Eindhoven. What have we learned from this unique project? I'll share with you 8 learnings about creating voice-bot dialogue. »