Latest post

Pause your Adwords campaigns automatically when a site is down with an Adwords script

Author image Pause your Adwords campaigns automatically when a site is down with an Adwords script

When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That's a waste of that CPC, right? At Greenhouse Group we monitor all our clients' websites with uptime monitoring tools, like Uptime Robot »

How to check a GA account in less than 10 minutes

Author image

When you get access to a new Google Analytics account, you want to know if it’s setup correctly. In the long run, you’ll want to do a thorough analysis, but for a quick indication of the status, you can look at 4 key features. This post focusses on checking existing Google Analytics accounts. The same features are important »

Stop blaming tech for Trump

Author image

Last night, I was browsing TechCrunch for interesting reads on tech. I noticed something. Tech doesn't seem to be happy with Trump. There's an article about the influence social media had on the way we gauged Trump's chances of beating Hillary. Heck, there's even a post about Facebook admitting they need to address the spread of false information. Remember how »

Personalized offline ads - Part 1: Recognizing people

Online ads are getting more and more personalized. To a large degree, this is made possible because of the huge amounts of data gathered online. Using this data, smart algorithms are able to tailor ads to a specific person's interests and needs. What if we would be able to personalize ads on the same level in the offline world? The »

The Genie in the Bottle: How to Tame AI?

Author image

While we're seeing some great progress in AI, there is increasing concern about the danger of it by people like Stephen Hawking. This 'possible existential threat to humanity' is the reason why people like Elon Musk and Sam Altman started OpenAI. The authority on the threat of AI is Nick Bostrom, Oxford professor, director of Future of Humanity Institute and »

7 reasons to use Snowplow besides Google Analytics 360

Author image

We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger) besides premium analytics tooling like Google Analytics 360 has several »