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Select a Google Analytics dimension with a JavaScript bookmark

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I'm a big fan of JavaScript bookmarks. I use them to automate basic 'if this then that' logic in my browser. Overcoming annoyances in an interface is one of them. In this post, I'll show you how to set up a bookmark to automate dimension selection in the Google Analytics interface. The issue: selecting the page dimension In this example, »

Track in-app ad viewability with(out) MRAID

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In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there are already some great parties that can measure ad viewability »

What you should consider before buying a new tool

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When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think they need this tool? I recently came across two sources »

Using AWS Lambda and Slack to have fun while saving on EMR costs

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We all have these times where we hack a piece of code together in 5 minutes. Usually, these pieces of code are not hidden gems, they tend to do simple stuff. Every once in a while though, you will find yourself writing a simple script which gives you a big smile afterwards. In this post, I will discuss one of »

Three solutions to track AdWords conversion on Safari 11

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Since the release of Apple's Safari 11 update, there has been a lot going on about measuring Google AdWords conversions. With the release, Apple introduced "Intelligent Tracking Prevention (ITP)". What is Intelligent Tracking Prevention? In short, ITP classifies trackers that are able to track users cross-site. After this classification, a cookie can only be used for 24 hours »