It is easier than ever to automate your processes. Vendors provide well-documented APIs. Cloud solutions like Amazon Web Services and the Google Cloud Platform make it a breeze to upload a project to the cloud and run it at an interval of choice. But what I have often seen happening with new technologies also applies here: making it work is »
When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as well but will work nicely together with »
Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in budgets for branding purposes within paid search. Hein van der »
“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in top-of-mind awareness!), the perception of paid search does not seem to »
It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s talks fell into two main categories: cool stuff you can do with data and taking care of our fundamentals. And just as last year, I left with a clear idea on what I »