Mark van Zuijlen - The Marketing Technologist | The marketing technology blog

Mark van Zuijlen

Data Technologist at Greenhouse Group

Reduce the impact of marketing tags on page load

Reduce the impact of marketing tags on page load

Recently, a client asked us to remove all marketing tags for the sake of decreasing page load times. You can imagine that removing all marketing tags can hamper an online marketing strategy severely. Therefore, we went and looked for a solution that would still allow us to use marketing tags,

Research: Mobile advertising increases both online and offline sales

Research: Mobile advertising increases both online and offline sales

Finally, there’s proof for what we’ve known all along: mobile advertising has a positive effect on sales through other channels, such as other devices or an offline shop. Finally, because anno 2016, mobile advertising is still struggling to claim its rightful place in the marketing world. Sure, budgets