Menno Zevenbergen - The Marketing Technologist | The marketing technology blog

Is there time for coffee? Your execution time is ticking in Python!

Last month I was working on a machine learning project. If you make use of grid search to find the optimum parameters, it is nice to know how much time an iterating process costs, so I do not waste my time. In this blog you’ll learn how to: Install

Data Science

Data collection and strange values in CSV format

When you start a new innovation project your data is not always in a structured database. Most of the times you need to import a CSV file for a quick analysis. Thereafter you can manipulate your data. Finally you can start data modelling. In one of my last projects I

Data Science

Calculating ad stocks in a fast and readable way in Python

As Data Scientists in the world of advertising we often need to proof the direct and delayed effects of advertising. A phenomena what we see in the last years is that consumers use multiple screens when they watch television. This is called screen-stacking. After a television commercial they can visit