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Pim van Boekhold

Pim van Boekhold

I'm a passionate digital advertising professional with years of experience in planning, managing and optimizing digital advertising campaigns for the largest brands.
Eindhoven
Analytics

Viewability: No Guarantee for Success

Viewability is a hot topic in the advertising industry. Both advertisers and publishers have their eyes on this matter and not a week goes by without someone writing about it. Although viewability is fundamental for further growth of the display ecosystem, it is far from being the holy grail. Like
Jun 5, 2015 3 min read
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