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Setting up Google Analytics within the AP Guidelines

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Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands. »

Improve your tag loads with Trigger Groups in Google Tag Manager

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This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »