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A collection of 3 posts
GHG Labs: "The web loyalty system is ready to bring change to digital marketing"
Labs

GHG Labs: "The web loyalty system is ready to bring change to digital marketing"

As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system [https://www.themarketingtechnologist.co/the-first-world-wide-web-loyalty-system/], which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet
Jul 21, 2016 3 min read
A GHG Labs concept: The first worldwide web loyalty system
Labs

A GHG Labs concept: The first worldwide web loyalty system

AdBlock. The very word sends chills down the spine of the whole digital advertising world. Yet for many consumers, it's the hero they desperately need. To them, obtrusive digital ads have become a constant annoyance during their regular online activities. Although several ads are actually helpful or entertaining, there are
May 4, 2016 2 min read
Our first insights in the ad-blocking consumer
Analytics

Our first insights in the ad-blocking consumer

The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair [http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf], 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being
Dec 7, 2015 4 min read
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