Adblocker - The Marketing Technologist | The marketing technology blog

Adblocker

A collection of 3 posts

GHG Labs: "The web loyalty system is ready to bring change to digital marketing"

GHG Labs: "The web loyalty system is ready to bring change to digital marketing"

As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system [https://www.themarketingtechnologist.co/the-first-world-wide-web-loyalty-system/], which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet

A GHG Labs concept: The first worldwide web loyalty system

A GHG Labs concept: The first worldwide web loyalty system

AdBlock. The very word sends chills down the spine of the whole digital advertising world. Yet for many consumers, it's the hero they desperately need. To them, obtrusive digital ads have become a constant annoyance during their regular online activities. Although several ads are actually helpful or entertaining, there are

Our first insights in the ad-blocking consumer

Our first insights in the ad-blocking consumer

The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair [http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf], 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being