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Working with Creative Macros in AppNexus hosted creatives
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Working with Creative Macros in AppNexus hosted creatives

As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters [https://www.themarketingtechnologist.co/passing-query-string-parameters-to-creatives-in-appnexus/], reading user context information like state and device type and to do some advanced
Aug 21, 2017 3 min read
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