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Working with Creative Macros in AppNexus hosted creatives

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As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative macros look something like this: ${MACRO_NAME}, and as a »

Passing query string parameters to a creative in Appnexus

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After years of experience in performance marketing, we can state that it's often true that the deeper a user lands in a funnel, the higher the chance they will convert. When building a banner ad, the banner should ideally be prefilled with as much information possible. This is something we should always aim for. == AppNexus now supports hosted HTML5 creatives, »