The Marketing Technologist | The marketing technology blog
  • Home
  • Digital Analytics
  • Consumer Experience
  • Privacy
  • Data Science

appnexus

A collection of 2 posts
Working with Creative Macros in AppNexus hosted creatives
Code

Working with Creative Macros in AppNexus hosted creatives

As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters [https://www.themarketingtechnologist.co/passing-query-string-parameters-to-creatives-in-appnexus/], reading user context information like state and device type and to do some advanced
Aug 21, 2017 3 min read
Passing query string parameters to a creative in Appnexus
Code

Passing query string parameters to a creative in Appnexus

After years of experience in performance marketing, we can state that it's often true that the deeper a user lands in a funnel, the higher the chance they will convert. When building a banner ad, the banner should ideally be prefilled with as much information possible. This is something we
Feb 21, 2016 4 min read
Page 1 of 1
The Marketing Technologist | The marketing technology blog © 2023
Powered by Ghost