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banner optimization

A collection of 1 post
Optimizing banner ads by tracking banner interaction
conversion rate optimization

Optimizing banner ads by tracking banner interaction

In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the
Jul 5, 2016 3 min read
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