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Branding

A collection of 2 posts
SEA

Time to get Fluffy!

Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in
Apr 17, 2019 3 min read
Explore new waters with branding in paid search
SEA

Explore new waters with branding in paid search

“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study [https://adwords.googleblog.com/2014/06/new-study-search-ads-lift-brand.
Mar 1, 2019 5 min read
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