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Call-To-Action

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CRO

We be clickin ’n tappin: adjusting a CTA based on device capabilities

I’m a firm believer in the power of the 'Click here’ call-to-action (or CTA). It’s probably the simplest, most direct way of getting a user to perform an action in a banner. Although a lot of findings suggest the expression to be too generic, data shows time and
Mar 16, 2015 2 min read
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