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Optimizing a conversational medium

Author image Optimizing a conversational medium

If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and this year Samsung is set to launch Bixby, and even »

Api.ai vs Wit.ai (or is it Google vs Facebook?)

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Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services like Api.ai and Wit.ai are »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »