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Why you should pivot your optimization strategy now

Over the last years, Greenhouse has been going through an important transformation in the way we enable brands to grow their business. Coming from a conversion optimisation background we have been evolving towards consumer experience optimisation. In this article, I'll tell you why consumer experience is crucial for sustainable growth, especially given the historical moment we as humanity are facing. »

Behavioral Science bliss at Nudgestock 2020

Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan (an ex-Cambridge Analytica scientist) shared their ideas and knowledge. »

Getting started with Sequential Messaging: the 4 main stages

Not all the visitors coming to your website are ready to convert. Each user will pass through a process before they have the intention to purchase a certain product or service. At Blue Mango we call such process "the customer journey". The journey is unique for every user and consumer. It can be more or less complex depending »

3 conversion rate optimisation trends for 2015

At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand's media, their website and several touch points through the whole customer journey. Conversion rate optimization is focused on increasing »