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design

A collection of 2 posts
AI meets graphic design
Data Science

AI meets graphic design

Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like banners, to
May 2, 2018 4 min read
The importance of soft landing in a consumer friendly experience
consumer friendly marketing

The importance of soft landing in a consumer friendly experience

In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right
Feb 22, 2017 5 min read
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