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Can AR reach Generation Z where normal advertising can't?

By Bram van de Ven

With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue? »

Snapchat, Facebook, Augmented Reality, Social advertising, Generation Z, Media, Creative 13 June 2018

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