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How the new Google Analytics may impact how you ask for consent

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You might have missed it. You might not have missed it. But Google has shared their plans to unify app and web tracking. It does look like a good new direction for the product. If you like to read more about the details of the new release, I recommend reading Krista Seiden's post. What I would like to focus on »

Excluding Google Tag Manager debugging traffic in Google Analytics

When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as well but will work nicely together with »

Using the Google Analytics customTask to play the Super Mario intro tune

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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April 1, and that's the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone for a hit It turns out it's pretty easy to »

Using utm_nooverride in Universal Analytics

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Since the upgrade from classic analytics to universal analytics there is one functionality that's been missing; the option to not override the previous source in Google Analytics. For most of the traffic this is ok, but when looking at service emails like password resets, you don't want them to steal conversions away from the original sources. With the utm_nooverride »

A lean approach to better recruitment insights

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Our HR department has struggled with the insights of their marketing efforts. They know how many people apply for a job, but they don’t see the actual numbers of people that get invited for a first chat or even get the actual job. To give them the insights in Google Analytics, we’ve put our heads together and were »