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Privacy in Google Analytics and Google Analytics App + Web

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There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday lives. Even though Google Analytics is just a small dot »

Setting up Google Analytics with an HttpOnly cookie

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With privacy protection on the rise, the stability of client-side cookie is in jeopardy. The life-time of Google Analytics‘ client id cookie ranges from a day in the most strict scenario to two full years in the best possible scenario. Because of this, you may want to setup a test where you track users based on a HttpOnly cookie. In »

How the new Google Analytics may impact how you ask for consent

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You might have missed it. You might not have missed it. But Google has shared their plans to unify app and web tracking. It does look like a good new direction for the product. If you like to read more about the details of the new release, I recommend reading Krista Seiden's post. What I would like to focus on »

Excluding Google Tag Manager debugging traffic in Google Analytics

When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as well but will work nicely together with »

Using the Google Analytics customTask to play the Super Mario intro tune

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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April 1, and that's the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone for a hit It turns out it's pretty easy to »