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Excluding Google Tag Manager debugging traffic in Google Analytics

When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as well but will work nicely together with »

Multi-level blocking rules in GTM

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Google Tag Manager has many great features when it comes to firing or blocking tags. As you might already know, blocking rules only work when they are defined on the same level as the tag you (might) want to block. Most used levels for triggers are probably Pageview, DOM Ready, Window Loaded or on an event. So, how do you »

Using utm_nooverride in Universal Analytics

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Since the upgrade from classic analytics to universal analytics there is one functionality that's been missing; the option to not override the previous source in Google Analytics. For most of the traffic this is ok, but when looking at service emails like password resets, you don't want them to steal conversions away from the original sources. With the utm_nooverride »

Other tag managers on the block: Qubit Opentag

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At Greenhouse Group, we’ve been working with tag manager for over 3.5 years now. Over the last part of that period, a lot of articles popped up about Google Tag Manager (GTM), Google’s solution to tag management. It’s a great option, but there are some other vendors out there that also offer great tag management systems »