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What I’ve learned by giving a talk about data to 100 people

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Last week, I gave my first ever talk for a large audience at the Next Symposium on Growth Hacking at Tilburg University. The message of my talk: “data helps you make better decisions for your company, project or startup. Put it at the heart”. It was a very interesting experience, and because of that, I decided to share 6 key »

Get more out of the Google Analytics app by showing less data

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Google Analytics has a lot of great reports, but sometimes you’ll only want to see a small subset of your data. For me, that ‘sometimes’ is when I’m using the official Google Analytics app to see how my project is doing. Creating a custom view for optimal use of the Google Analytics mobile app Usually you’ll create »