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Marketing Effectiveness

Modelling and analysing how your marketing efforts influence your business KPIs.
Behavioral Science bliss at Nudgestock 2020
CXO

Behavioral Science bliss at Nudgestock 2020

Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan
Jul 1, 2020 3 min read
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