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Measure your Python projects with Google Analytics

Author image By Erik Driessen

It is easier than ever to automate your processes. Vendors provide well-documented APIs. Cloud solutions like Amazon Web Services and the Google Cloud Platform make it a breeze to upload a project to the cloud and run it at an interval of choice. But what I have often seen happening with new technologies also applies here: making it work is »

Connecting offline sales to online campaign sources with Google Analytics - Part 1

Author image By Erik Driessen

Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us these insights, so you can setup a similar system yourself. »