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Exploring Mobile: why you should question your mobile segments

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For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the same: Desktop and Mobile. Even when our fridges and coffee »

How we keep our mobile device lab small and simple

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In the responsive and adaptive web design movement a need for real world testing came along. There is and always will be a very wide variation of devices and operating systems. It’s important to think about what mobile devices should and should not be on your mobile device wall to maintain fast development. Without doubt, testing on unnecessary devices »

Masterclass mobile? Practise what you preach!

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==This post has been previously published on Marketingfacts. == Last week I saw a TV commercial about a master class Mobile Marketing by business university Nyenrode and RTL Z, one of the biggest Dutch TV channels. In the commercial, a lady looked me straight in the eye and asked: "Do you want to know what kind of results online and »