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Connecting offline sales to online campaign sources with Google Analytics - Part 1
Analytics

Connecting offline sales to online campaign sources with Google Analytics - Part 1

Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us
Jul 22, 2016 3 min read
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