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programmatic buying

What is programmatic buying, what are these articles about?
Increase the reach of your TV campaign with programmatic video
Analytics

Increase the reach of your TV campaign with programmatic video

Television is still the go-to medium for reaching large numbers of people in a short amount of time. However, smart marketers also use the plentiful online and mobile options to increase the reach of their TV campaigns even further. Which is where programmatic video comes in. Programmatic video is video
May 20, 2016 3 min read
Analytics

Viewability: No Guarantee for Success

Viewability is a hot topic in the advertising industry. Both advertisers and publishers have their eyes on this matter and not a week goes by without someone writing about it. Although viewability is fundamental for further growth of the display ecosystem, it is far from being the holy grail. Like
Jun 5, 2015 3 min read
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