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programmatic buying

What is programmatic buying, what are these articles about?

Increase the reach of your TV campaign with programmatic video
Analytics

Increase the reach of your TV campaign with programmatic video

Television is still the go-to medium for reaching large numbers of people
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Dennis Glaser
Analytics

Viewability: No Guarantee for Success

Viewability is a hot topic in the advertising industry. Both advertisers and
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Pim van Boekhold
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