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7 reasons to use Snowplow besides Google Analytics 360

Author image 7 reasons to use Snowplow besides Google Analytics 360

We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger) besides premium analytics tooling like Google Analytics 360 has several »