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Superweek 2019: translators and traitors

Author image By Erik Driessen

It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s talks fell into two main categories: cool stuff you can do with data and taking care of our fundamentals. And just as last year, I left with a clear idea on what I »

Superweek 2018: take time to hang out with your data

Author image By Erik Driessen

Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It's impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I'll focus the main message that I took home from the event. »