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Tools

A collection of 2 posts
What you should consider before buying a new tool
Analytics

What you should consider before buying a new tool

When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think they need this tool?
Dec 21, 2017 3 min read
Analytics

One JavaScript bookmark to make checking tags easier

Last Friday, my friend and colleague Bart Persoons [https://www.themarketingtechnologist.co/author/bart-persoons/] and I got a request to do a double-check on some pixels. While checking, we thought of a solution that would let less technical people do a double-check by themselves more easily. The result? A JavaScript
Nov 30, 2015 4 min read
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