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A collection of 2 posts
How to optimise for better customer journey data
Analytics

How to optimise for better customer journey data

When we think about conversion rate optimisation, the goal is often to improve conversion on your website. But what about improving data collection? In the ever growing complexity of data collection in a multi-device world, I think it is time for tests that focus on data collection (and data-first UX)
Jun 6, 2017 4 min read
The importance of soft landing in a consumer friendly experience
consumer friendly marketing

The importance of soft landing in a consumer friendly experience

In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right
Feb 22, 2017 5 min read
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