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Video

A collection of 3 posts

Increase the reach of your TV campaign with programmatic video

Increase the reach of your TV campaign with programmatic video

Television is still the go-to medium for reaching large numbers of people in a short amount of time. However, smart marketers also use the plentiful online and mobile options to increase the reach of their TV campaigns even further. Which is where programmatic video comes in. Programmatic video is video

Creating dynamic videos using JavaScript and After Effects: the basics

Creating dynamic videos using JavaScript and After Effects: the basics

In digital marketing, there is a lot of buzz around dynamic videos. You may have noticed all the start-ups popping up in this scene. Dynamic is nothing new in the world of display advertising. We already see a lot of dynamic ads for retargeting by big parties like Criteo [http: