Television is still the go-to medium for reaching large numbers of people in a short amount of time. However, smart marketers also use the plentiful online and mobile options to increase the reach of their TV campaigns even further. Which is where programmatic video comes in. Programmatic video is video advertising, bought through software, like a demand side platform. Unlike »
New social media like Instagram, WhatsApp, Snapchat and Pinterest are on the rise, making marketeers wonder if Facebook still deserves its spot in their marketing mix. If you are one of them, rest assured that the power of Facebook is still quite unrivalled. Sure, Facebook is no longer the 'cool kid on the block', and many youngsters have moved on »
In digital marketing, there is a lot of buzz around dynamic videos. You may have noticed all the start-ups popping up in this scene. Dynamic is nothing new in the world of display advertising. We already see a lot of dynamic ads for retargeting by big parties like Criteo, but when it comes to online video, there aren't a lot »