Code Track in-app ad viewability with(out) MRAID In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there
Analytics The history and future of ad viewability tech Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it
Code How to write a basic viewability tracker Although viewability is not always a guarantee for success, it's a hot topic in the land of online marketing. We do not only track viewability in our display campaigns to optimise the exposure time of our campaigns, but we also use viewability to see how visitors are using our client's
Analytics Viewability: No Guarantee for Success Viewability is a hot topic in the advertising industry. Both advertisers and publishers have their eyes on this matter and not a week goes by without someone writing about it. Although viewability is fundamental for further growth of the display ecosystem, it is far from being the holy grail. Like
