In an earlier post, I wrote about the the history and future of ad viewability tech [https://www.themarketingtechnologist.co/the-history-and-future-of-display-ad-viewability-tech/], how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement

Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it