VR - The Marketing Technologist | The marketing technology blog

VR

A collection of 3 posts

VIVA VR: Introduction to using Virtual Reality for marketing (part 1)

Virtual Reality

VIVA VR: Introduction to using Virtual Reality for marketing (part 1)

At the Greenhouse Group, we've been experimenting with Virtual Reality (VR) for a couple of years now. From the moment we got our hands on the first Oculus Rift, we knew this was going to be gold. Sure, we are nerds and we love the technology, but the foremost reason

Shopping in the future: a virtual reality experience

Shopping in the future: a virtual reality experience

Virtual reality still seems something out of the ordinary for many people. Some definitely think it belongs to the science fiction world, while others think it is very close to becoming realistic and I fall into the latter category. However, even the most sceptical ones should probably consider changing their

Virtual reality: connecting Unity to the CAVE

Virtual reality: connecting Unity to the CAVE

Imagine being given the opportunity to experience a life-like virtual environment together with your peers just by using technology. Imagine seeing things you have not pictured possible, like visiting an alien planet, exploring the deepest parts of the ocean or even using it for teaching young children. As the technology