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David Halford

David Halford

GAPS: A Personalisation Structure That Sets You Up For Success
CRO

GAPS: A Personalisation Structure That Sets You Up For Success

We see a lot of clients that really want to get into
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David Halford
Tunnelvision: you might be missing some interesting segments
CRO

Tunnelvision: you might be missing some interesting segments

During World War II, researchers from the Center For Naval Analysis were
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David Halford
Exploring Mobile: why you should question your mobile segments
CRO

Exploring Mobile: why you should question your mobile segments

For a few years now, we’ve been segmenting our visitors based
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David Halford
Optimizing a conversational medium
CRO

Optimizing a conversational medium

If you’re on a site called The Marketing Technologist, chances are
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David Halford
3 steps to remove all sensitive user data from Hotjar
CRO

3 steps to remove all sensitive user data from Hotjar

If you're not using Hotjar [https://www.hotjar.com/] yet, you should
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David Halford
Improving Optimizely's Google Tag Manager integration
tag management

Improving Optimizely's Google Tag Manager integration

Adding Optimizely data to Google Analytics has a few benefits. First of
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David Halford
tag management

How to improve Visual Website Optimizer's Google Tag Manager integration

If you're running Google Tag Manager on your site, and use Visual
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David Halford
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