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Dominiek van Esse

Dominiek van Esse

Operations Director @ MobPro | MobPro runs spot-on advertisement campaigns on phones and tablets
All I want for Christmas is MRAID!
Mobile advertising

All I want for Christmas is MRAID!

"Why does my ad work on the web but not in-app?". The likely answer: MRAID [https://www.iab.com/guidelines/mobile-rich-media-ad-interface-definitions-mraid/] . The same ads that work on websites do not work in an app. I've been asked what's up with this by both advertisers and publishers. The only question I
Dec 23, 2016 4 min read
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